Thursday, September 15, 2011

BMW CEO: BMW i3 Will Cost Less Than a 5 Series

BMW CEO Norbert Reithofer recently stated that the 2013 BMW i3 would cost less than a BMW 5 series sedan. While that may not be earth shattering news, it does give us a pretty good idea where the i3 will be positioned price wise. List price for a new 528i is currently about $45,000 so my thoughts that the i3 would be somewhere between the $35,000 price that Car & Driver recently reported the i3 would cost and the rumors that it would be in the low to mid 40's seem to be right on target.
At this point I'm going to guess a starting list price of $42,500. If you qualify for the $7,500 federal tax incentive (and if it's still there in 2013!) then you could drive away in your new i3 for around $35,000 to $38,000 depending on how well appointed you want it. I think that a pretty fair price for a car that has the kind of cutting edge technology the i3 is going to have.

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