It's been called edgy, futuristic, polarizing, ground breaking and even flat out hideous. It has funky lines, rear coach (suicide) doors that can't be opened unless the front doors are and rear windows that are permanently closed. The nose has a pronounced "underbite" that any respectful orthodontist would love to correct and the tires are so skinny they look like they should be on something coming out of BMW Motorrad, and certainly not on a proper BMW automobile.
On this message board, one person asked the question: Did they try to make it ugly?
Brad Berman of plugincars.com: Did BMW screw up the visual design of i3 electric car?
Perhaps one of the most offensive stories was from The Slate when they wrote: BMW i3 review: Electric car is a cheap, ugly Tesla Model S with an SUV on the side
|Would this Citroen be popular in the US?|
John Voelcker, editor of Green Car Reports and one of the industries most respected journalists covering the green car and alternative powertrain scene recently wrote this:
"I'd agree that the BMW i3 is the best city car yet developed. Which is fine for Europe. The problem is that in North America, virtually no one has ever said, "Honey, we need to go buy a city car!"
|Will America warm up to the unconventional BMW i3?|
|BMW CEO Reithofer introduces the i3|
|Ready or not America, here i come!|