|Hopefully more dealers will understand that their EV customers want an EV loaner when their car is in for service and add them to their loaner fleet.|
Today, many dealers have only a small fleet of in-house loaners and use rental car agencies for the overflow of cars that they need. They do it to save money, and I'm sure it does, but they do miss out on the opportunity to show off the other cars that they sell. I still don't fully understand why a BMW dealer for instance would want to put their customer in a car from another brand while they are getting service, it just seems wrong.
|I tried plugging in the 135i loaner I had a when my ActiveE was being serviced. That didn't work too well.|
"Most people would love to drive a new BMW 3-Series for a few days as a loaner. Not me. It vibrates, burns gas, I have to use the brake pedal, makes noise and is slow. All this found during the 2.1 mile drive home. Very much so #firstworldproblems. Think I'm going to bribe my wife for a ride to and from work."
|A 2014 BMW 328i loaner? No thanks.|
Some BMW dealers have already realized this and are including i3 loaners into their in house fleet. This is a great idea for a couple of reasons. First, they can keep their i3 customers happy while their car is in for service, and secondly they can expose some of their other clients to the electric driving experience. Any electric car owner can tell you, getting people to try electric drive is the hardest part. Once they experience the smooth linear acceleration, the quiet vibration-less cabin and the excitement of the instant torque of an electric motor they too will be thinking about going electric. I'm happy to report my dealer (JMK BMW in Springfield, NJ) - perhaps with the help of some encouragement from me ;) has decided to include an i3 to their stable of loaners. I think this is a great move and will pay dividends for them in the long run.
|Like your Model S loaner? Just keep it!|
I am sure that the savvy dealers who provide electric loaners for their EV customers will definitely benefit. The electric vehicle community is pretty close-knit and does communicate amongst themselves. It doesn't take long for a specific dealer to be labeled a "bad" dealer for not being very "EV friendly". Conversely, the dealers who have provided good service to their EV customers have benefited from a high number of referrals. The dealers who train their staff to understand these new cars, provide free on-site charging, and offer electric loaners are the ones who are really going to succeed in the new electric frontier.