Wednesday, September 30, 2015

2016 Brings New Colors to the i3

2016 i3 color options. Wheel choices remain the same.
BMW has added three new color options for the i3 in 2016. At the same time though, they have deleted three colors, so the i3 is still available in six different colors. The pessimist may say, "It's still only available in Solar Orange, and fifty shades of grey," and while they wouldn't be entirely incorrect in saying so, I think the changes are an improvement over what was previously offered.
Fluid Black really looks great. 
The best addition in my opinion is the new Fluid Black. I had the opportunity to see a Fluid Black i3 in person earlier in the year and I was instantly sold. I believe this is going to be the top selling i3 color in 2016, and I would have ordered my car with it if it were available in 2014. So the i3 color options in 2016 will be as follows:

The original Capparis White, Ionic Silver and Solar Orange remain available. Arravani Grey, Laurel Grey and Andesite Silver have been dropped and Fluid Black, Platinum Silver and Mineral Grey have been added. You can download the 2016 i3 PDF brochure which has the color chart from this link.
Andesite Sliver (seen above) is being replaced by a new color called Platinum Silver
The changes are really not too dramatic, but do make sense. The two least popular colors, Arravani Grey and Andesite Silver have been dropped, along with the very popular Laurel Grey. Andesite Silver was replaced with what appears to be (in pictures at least) a very similar, Platinum Silver. Arravani and Laurel Grey have been replaced with a single grey color option called Mineral Grey. From the pictures, it looks like it's a combination of the two previously offered grey colors. It's lighter than Laurel Grey was, closer to what Arravani Grey looked like, but it's metallic like Laurel Grey.  
Laurel Grey looked black in certain conditions. This picture is of me on my delivery day back in 2014.
These changes to the grey offerings make total sense, especially when you consider that there is a black paint option now.  Laurel Grey was very dark, and even looked like it was black if you were standing at a distance, or if it was parked in the shade. I believe that the Fluid Black color would decimate sales of Laurel Grey because it would be so close. By combining Arravani and Laurel Grey, and offering a lighter colored, metallic grey which is clearly different than Fluid Black, there is enough color separation for both colors to coexist.   
Arravani Grey (or Battleship Grey as I called it!) will no longer be offered.
One of the things I like about the new Fluid Black is that the car is monochromatic with it. I'm not totally against the i3 having a black hood as an accent for certain colors. In fact, I think it looks great with Capparis White and Solar Orange in particular, but I also think that the i3 looks good in certain colors without the black accent, or "Black Belt", as BMW calls it. I wrapped my car red the first week I got it because I wanted a color that popped and also wanted to see how it would look in all one color without the black hood. I'm happy I did so and have had many people ask me about it. I think the bright red really gives the i3 a more aggressive look, something I know that many i3 owners would like.
My red wrapped i3 next to an Andesite Silver one. 

When I was first told that BMW was considering new color options for 2016 I (somewhat) jokingly asked if "Moloughney Red" would be offered sometime in the future. The BMW product manager quickly responded "Don't hold your breath, Tom" - with a smile. I may be partial, but I think it would go over pretty well if it were offered, what do you think?


11 comments:

  1. This make my Laurel BEV more exclusive! Love your red, but you need a sexier name for it. Maybe Marinara Red! ;-)

    ReplyDelete
  2. Your Moloughney Red car looks great, Tom! I think the mono-color looks better than any of the black-belt combinations (which I don't care for at all), and it continues to be a mystery for me why BMW hasn't offered 1) any mono-color options, and 2) more real COLORS! Hopefully with the mid-cycle refresh . . .

    ReplyDelete
    Replies
    1. This comment has been removed by the author.

      Delete
    2. completely agree, they should make mono-color standard and black-belt optional, I think the black-belt makes the car less desirable

      Delete
    3. we have the silver i3 and i would totally buy the red one!!!!!!!!

      Delete
  3. Commonality of parts. This is a low volume manufacturing process. I am glad they haven't offered a proper red, like Tom's, because I love my Laurus Grey but would get the itch....

    ReplyDelete
  4. Tom, do you know of any spec changes, upgrades or new options?

    ReplyDelete
    Replies
    1. No I don't. I'm not expecting anything major though. Moonroof still won't be available in the US.

      Delete
    2. It would be nice if they 'de-coupled' some of the options, e.g. backup camera without assist or upscale navigation without adaptive cruise.

      my .02
      Martin Booker

      Delete
  5. Tom, I am interested as to roughly what the wrap costs. Are you happy to tell?

    ReplyDelete