Friday, July 5, 2013

i3 Pictures & Info Keep Coming

A nearly undisguised i3 with production wheels
I started this blog about 2 1/2 years ago and until recently I've had to scour the internet and reach out to contacts I have to get any morsel of i3 information I could. BMW had been exceptionally tight-lipped when it came to i3 information of any kind. In fact we are only a couple months from its official European launch and there is very little technical information available.

However as we approach the July 29th unveiling of the production we are now getting daily doses of 'spy' photographs, each one seemingly revealing more and more. The site is responsible for grabbing the latest, and most revealing pictures posted here today. For the first time we see an i3 with production wheels driving on the roads. We did get a quick glimpse of these wheels (which I posted here back in April) when the car was apparently doing an advertising photo shoot. I really like these wheels but I don't know if they are the 19" standard wheels or the 20" wheels that will be optional. You can tell they are very flush with black painted inlets to give the appearance the spokes are thinner than the really are so there is minimum wind resistance, decreasing the drag they cause.

The second piece of interesting information I found today was from a blogger "Lisa The Car Addict" who was sitting in the BMW Welt just as a BMW "Product Genius" was walking by and talking about i3 & i8 Pricing. Here's what she had to say on her blog:

Hey Guys,
Right now I’m sitting inside the BMW Welt, killing time before my last final exam later and a “Product Genius” just walked by with a group of business men. Anddd, he also talked about the Prices .. 36000€ for the pure electric BMW i3 and 39000€ for BMW i3 with Range Extender. And 100000€ for the BMW i8. All base prices, of course. ;-)
So yes, the earlier “communicated” prices must be real ;-)
I also had a look at their recently installed quick charger for Electric Cars right in front of the BMW Welt at the Doppelkegel. Pictures of it later!
Enjoy your Day,

A 36,000€ price for he i3 would be great, and much lower than most - including myself expect. For US pricing, most premium German manufacturers sell their cars for much less than they do in their home country, and it's usually "1 Dollar for 1 Euro" as opposed to adjusting for the Euro's higher value. So if Lisa's information is correct, the i3 could have a base MSRP in the US for $36,000! With the Federal Tax credit it could actually cost less than $30,000! I still have a hard time believing this will be the case and I'd hate to get everyone's hopes up only to be disappointed when a $42,000 MSRP is announced, but this is definitely intriguing news that I'll watch closely and report here as soon as any kind of pricing information becomes available.
Another mostly-revealed photo but this one has what hopefully are wheels used only for testing. If these are the standard wheels than I'm sure most people will opt to pay for the much nicer wheels in the above pictures. Perhaps that's BMW's plan to get you to spend another $1,500 or so for the upgrade! Offer hideous stock wheels so you have to buy the premium option ;)

1 comment:

  1. If this price holds up, it'll be a great example of "underpromise and overdeliver". They set expectations of a higher price with the 3-series comment, and then come in lower.

    I just noticed the little bit of camo on the wheel hubs. Love it :)

    24 days!